What a treat to check out the new Serena & Lily store on our beloved Sacramento Street in San Francisco yesterday!
Sacramento Street is a great “local” shopping district that I wrote about last year as a guest over at Confessions of a Design Geek. Serena & Lily’s first West Coast brick & mortar store is the perfect addition to this corner of the city where boutiques and cafes line the street.
The store will focus on clients who want to peek at products before making online purchases. They graciously welcome interior designers and their clients for a true design studio experience. With a plethora of innovative ways to display their colorful wallpapers, perfectly patterned prints and occasional furniture, the team truly seemed to think of it all. This includes a Living Room for designers to enjoy during client meetings which hosts an impressive gallery of rotating one-of-a-kind art you can pluck off the wall for your own home or for a client.
And, still true to their roots as a company founded in 2003 as a nursery furniture and bedding only venture… they had a sophisticated baby nursery on display, anchored by a new addition to their wallpaper pattern called Herringbone Wallpaper in Fog which I’m REALLY loving.
It’s always a pleasure working and spending time with “team” Serena & Lily. Special thanks to our host and friend, Lydia Cullen, for the gracious tour of the space.
I’m really loving all of the new online boutiques that keep popping up. One in particular that caught my eye recently is Nine Space!
I was drawn to them for their overwhelming attention to detail and perfectly photographed products. They jump off the pages and help tell a beautiful story of what they’re about – which is simply artisan decor, cozy throws and dreamy bathrobes. They also have amazing yellow dip-died napkins that are a must for Spring.
A friend of mine, who also happens to have a terrific Public Relations firm in San Francisco was filling me in on one of her new clients. I immediately asked if I could interview the founder, Diana Vincent for a blog post about her recently launched High Camp Home. What started as a brick and mortar boutique and premier design firm in historical downtown Truckee, California, in the Tahoe area has stretched its wings into a fabulous e-commerce site. High Camp Home makes sprucing-up the ski cabin an incredibly easy task!
High Camp Home is cholk-full of all the chic rustic lifestyle essentials including furniture, lighting, accessories rugs and seasonal decor. My favorite detail over at High Camp Home is the local artists work available for purchase, making it easy to find the finishing touches for decorating with a relaxed, yet polished vibe.
With the leaves starting to fall and the wind blowing outside just about every item over at High Camp Home is on my “must have” list for fall and winter
A few of my absolute favorites…
We are so thrilled for the month of October Cecy J readers can get 15% off on all items, just enter the code RUSTICALLY at check out.
I hope you enjoy the interview with Diana Vincent and a peek at one of her Tahoe area interior design projects that is a true inspiration for comfortable beautiful living. Not to mention… her fantastic travel tips for your next visit to the Lake Tahoe area.
My signature style is sophisticated rustic design. No bears or moose allowed! I love combining texture with natural materials to create space that is warm and inviting but rustic and rugged enough to withstand the active lifestyles of my clientele and the harsh climates that surrounds most of the homes we work with.
2.) The perfect carpet brand/ line for a Tahoe cabin to withstand snow & ski boots?
In reality, the perfect carpet is really WOOD as it is durable and wears well.
4.) Favorite, product you have in stock right now?
As it is fall, I love pulling out the blankets and throws and currently our store is filled with some wonderful throws that are not too heavy but have fabulous texture and rope like tassels. The Europa throw in camel is my favorite, although our Halloween Ghosts are seen walking down the street with customers visiting our store everyday, this time of year!
5.) The perfect stocking stuffer for Mom?
Pairing the Chalet Stripe Scarf with the Decorated Hoop Earrings is a great combination. Throw on a pair of Uggs, cozy sweater and jeans with this scarf and earrings and you are good to go anywhere in Tahoe!
6.) You are based in the in Tahoe area. Give us the scoop…
We recently completed a project in Sunny San Diego and I was lucky enough to have Sean Dagen shoot the house after we finished. You’ve probably seen Sean’s work in Serena & Lily and Rue magazine. Sean is an insanely talented photographer and besides being one of the coolest guys I know, he is also a total gentleman and a delight to work with. Here is a shot of the breakfast room from the project.