What a treat to check out the new Serena & Lily store on our beloved Sacramento Street in San Francisco yesterday!
Sacramento Street is a great “local” shopping district that I wrote about last year as a guest over at Confessions of a Design Geek. Serena & Lily’s first West Coast brick & mortar store is the perfect addition to this corner of the city where boutiques and cafes line the street.
The store will focus on clients who want to peek at products before making online purchases. They graciously welcome interior designers and their clients for a true design studio experience. With a plethora of innovative ways to display their colorful wallpapers, perfectly patterned prints and occasional furniture, the team truly seemed to think of it all. This includes a Living Room for designers to enjoy during client meetings which hosts an impressive gallery of rotating one-of-a-kind art you can pluck off the wall for your own home or for a client.
And, still true to their roots as a company founded in 2003 as a nursery furniture and bedding only venture… they had a sophisticated baby nursery on display, anchored by a new addition to their wallpaper pattern called Herringbone Wallpaper in Fog which I’m REALLY loving.
It’s always a pleasure working and spending time with “team” Serena & Lily. Special thanks to our host and friend, Lydia Cullen, for the gracious tour of the space.